Steve Madden's Fall '24 collection came to life with Sole Survivor, a two-day immersive video game experience blending fashion and interactive play. A custom app connected game levels to key moments in Steve Madden’s journey, from his ‘90s Wall Street roots to today’s viral culture. 

I led the art direction for the whole event and designed the app’s UI, ensuring a bold, stylish, and seamless experience. The event ended with the Dynasty Party, where a fashion show and surprise twist crowned multiple winners.