Ford All-Electric Explorer: Virtual Test Drive
A digital-first launch for
the new all electric vehicle
the new all electric vehicle
How do you get people to test drive a car when it’s not available worldwide? The Ford All-Electric Explorer Virtual Test Drive lets users interact with a hyper-realistic digital version of the car from the comfort of their own devices. I led and designed the flow and UI of the experience with the user as the director, keeping the interface minimal to let the car be the star. Using Unreal Engine and pixel streaming technology, this app sets a new standard for car reveals, offering a fully immersive and accessible experience from anywhere.
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Lead designer
UI/UX design, Concept
Imagination
Ford